Nici Ponce's profile

Pangú Foods Branding & Packaging


🥚🥚𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗻 𝗘𝗚𝗚-𝗖𝗘𝗟𝗟𝗘𝗡𝗧 𝗱𝗮𝘆! ☀️

🐔 @pangu_foods: A brand that supports a healthy, peaceful and harmonious lifestyle. 🍃

• 🥚🥚These eggs come from the highest farm standards with free and happy birds nurtured with natural diet. 🐥🐥

I wanted to provoque an immediate reaction of peacefulness and wellbeing when you interact with the brand. 👩‍🌾🌿

•Therefore, with simple shapes I designed a happy and peaceful hen, with a “hint” of nature in its tail (can you see it?)😉. This communicates the core of the brand values: a peaceful, balanced and healthy lifestyle for the birds and consumers.
Morro ver, I designed a system of icons that represents the brand’s environment when raising hens: sun, harmony, peace, fresh air, pure water from the mountains and grass 

•The brand is friendly, the kind of friend where you always ask for advice. 💙I used a friendly typography and used the color blue to communicate trust and peacefulness.


Pangú Foods Branding & Packaging
Published:

Pangú Foods Branding & Packaging

Published: